WalkMe adds predictive analytics to its platform for optimizing user experience - SiliconANGLE

WalkMe Ltd., maker of a platform for understanding and improving user experience, has added predictive analytics capabilities to its intelligent assistant technology that interprets user behavior to predict next actions and provide context-sensitive responses. The company primarily targets its technology at e-commerce scenarios in which abandonment is a common problem, as well as at internal uses such as helping employees fill out forms or complete online training courses. "We saw that most users don't ask for help, so our engagement engine understands their problems and gives guidance automatically," said Rephael Sweary, WalkMe's co-founder and president. WalkMe AI Predictive Analytics works with any enterprise software or mobile application to observe user interactions and determine the statistical likelihood that a person will abandon a process because of confusion or complexity. The software collects hundreds of data points per second in real-time, including information that isn't personally identifiable such as browser type and time of day.