How artificial intelligence is revolutionising India's fashion and retail industry

In the 2006 film, The Devil Wears Prada, actor Meryl Streep who plays Miranda Priestly, a powerful fashion editor, gives her new assistant a dressing down for not understanding fashion. She tells her that fashion is whatever a select group of designers say it is. But what she fails to anticipate is how these czars of style will one day be challenged on their own turf by another set of fashionistas: machines. As artificial intelligence (AI) pervades almost every field today, lines of an algorithm are now sashaying down the catwalk. India's fashion and retail industry too have started to rely on the power of machines to come up with the latest styles.