Are Virtual Influencers the Future of Luxury Retail? Jing Daily

Oscar Wilde famously said, "One should either be a work of art or wear a work of art." According to Fashion and Imagination: About Clothes and Art, since the 1960s, we have obscured the boundaries between the two. Imagination and fantasy are components of any art form, so it shouldn't come as a surprise that the retail world is moving further away from realism, while it embraces the realm of imagination. And today, modern technology is transforming the luxury world as we know it, bringing consumers closer to brands through the use of retail intelligence and analytics, Artificial Intelligence-powered software, gamification reality, augmented reality, and even virtual influencers (VI). Some fashion aficionados will argue that VI sounds like an unreal and implausible reality.