Apttus applies Azure machine learning to quote-to-cash

Cloud application vendor Apttus is launching a new version of its quote-to-cash suite of applications that applies artificial intelligence from the Microsoft Azure Machine Learning service to help guide sales people to achieve higher performance. Launched today at the Microsoft Envision conference, the full suite of products is also notable for being available native on Azure as well as on the Salesforce platform. There are many customers, especially in Europe, that have no Salesforce presence and that really need quote-to-cash. Called the Apttus Intelligent Cloud, the new product applies artificial intelligence and deep learning technologies to discover and dynamically recommend actions that will help sales people increase the size and speed of deals. Apttus currently has six customers live with the new capabilities.