4 predictions for conversational AI in 2018

As marketers look into 2018, they see the conversational AI landscape is primed for increased consumer adoption. In fact, in a recent survey, nine out of ten people said they prefer messaging directly with a brand. In 2018, the big four will make conversational AI the main gateway to communicate with the customer. Words like "chatbot", "AI," and "machine learning" are certainly trending at the moment. For a brand, embracing emerging trends and breakthrough technologies, like chatbots, is imperative, but so is aligning new innovations with a strategy that drives to the bottom line.