Surprise! Nvidia's GeForce RTX 50-series GPUs cost less than you thought

It's official: Nvidia's next generation of gaming graphics is here, and friends, the GeForce RTX 50-series looks pretty compellingly priced on paper. Nvidia CEO Jensen Huang announced eight different GeForce RTX 50-series graphics cards during his CES 2025 keynote – four for desktop, and four for laptops, all compatible with a new DLSS 4 generation. The same GPUs were announced for both form factors: The GeForce RTX 5090, 5080, 5070 Ti, and 5070. It was a big difference from AMD's keynote, where RDNA 4 and the Radeon RX 9070 weren't even mentioned despite press receiving a high-level briefing. Let's start with Nvidia's hotly anticipated desktop graphics cards, powered by Nvidia's new Blackwell architecture.