Navigating the Rocky Road of Data-Driven Insights

Companies of all shapes and sizes are chasing the holy grail of data-driven transformation, driven by the need to unlock insights to fuel new revenue opportunities, drive efficiencies, and deliver innovative products and services. In a survey of 2,300 global business and IT leaders by MIT Technology Review Insights, in association with Pure Storage, 87% of respondents said data is key to new business growth and for delivering better results for customers and clients. Eighty-six percent of those surveyed viewed data as the foundation for making important business decisions. Companies are facing a variety of challenges transforming data into meaningful business value. Sometimes the hardest part is figuring out exactly where to start.