Should You Trust Artificial Intelligence in Marketing?

AI-based marketing tools allow teams to derive insights from the data collated and available, and the decisions based on insights from these tools offer customized and completely personalized offerings. AI technologies allow data collection, analysis and additional observations of trends and situations that can impact and influence both the customer and the marketing team. Related: What Is an AI Writing Assistant and How Can it Help Me as an Entrepreneur? One of the most significant benefits that AI offers for marketing is personalization that paves the way for a much more agile response mechanism and hence an excellent customer relationship. AI tools provide a much more comprehensive range of opportunities for outreach and better customer experience.