Mobile Marketing: What Artificial Intelligence, Messaging, Bots, and Smart Matter Will Change

Just when when marketers thought they were getting a handle on mobile, everything is changing. Ten thousand developers are working on Facebook bots so companies and customers can chat like friends. Artificial intelligence is driving personal digital assistants that will book flights, reserve hotel rooms, call a Lyft or Uber, get great dinner reservations, and maybe even find the perfect date. Amazon is shipping smart tools that re-order products automatically, or with the push of a button, and Google is jumping in on the action. And some of us just got good old-fashioned email and SEO down pat.