Beyond the buzzwords: How AI in marketing really works

Are you sick and tired of hearing about'killer robots' or vague conjecture of what AI could mean for us all? The truth is, there's a lot of conflicting information floating around on what AI can or can't do when it comes to marketing, and we wanted to set the record straight. In the latest installment of Meltwater's London Biz Breakfast series, the global media intelligence firm aims to tackle the subject of how AI in marketing really works – in partnership with leading technology authority, Katie King. Commenting on the rationale behind these morning sessions, Meltwater's area director for the UK and Ireland, Matt Barclay, remarked: "We want the industry to thrive as a whole and the Biz Breakfast sessions are a good place to regroup, look at the reality and keep fostering a best-practice approach to how we view innovation in marketing. They've been designed to bring tech, PR and marketing professionals together for knowledge-sharing, because these disciplines should work in sync in an ideal world." And for this particular session, Meltwater has enlisted the perfect mentor to shed some extra light on the subject.