Is AI and Predictive Analytics Transforming Retail Decision Making?

Thanks to the COVID-19 pandemic, 2020 was a year in which consumers learned to do many things in a contactless manner and shopping was no exception. Retail industry has had the most crucial decision-making months during the pandemic, especially on their ability to predict the future. Retailers today are facing lots of concerns. These include how to increase sales, improve sell-through and profitability. Certain forward-thinking retailers are beginning to understand that from here on, no year will be like the one before. And as a result, to answer those questions, retailers are adopting technology to their advantage.