Apple Needs to Make Siri Smarter - AI Trends

Apple's Siri made a big splash when the wisecracking digital assistant debuted on the iPhonefive years ago. But as other tech giants jockey to build intelligent "chat bots" and voice-controlled home systems capable of more challenging artificial-intelligence feats, Siri at times no longer seems cutting edge. On Monday, Apple is expected to demonstrate an upgrade to Siri's smarts as it kicks off its annual software conference. It's a potentially momentous time for the company; sales of its flagship iPhone are slowing, and AI is emerging as a key tech battleground. Apple, Google, Facebook and others are racing to create digital services that consumers will find indispensable for shopping, chatting, controlling other appliances and simply getting through their daily lives. And while Siri has gained new abilities over the years, some experts believe Apple still lags in the AI race, hindered in part by its unwillingness to pry too deeply into your personal information.