The Magic of Predicting Demand from Data

Sometimes the speed of Amazon's delivery is bewildering. No matter how obscure your order, the retailer frequently promises same-day delivery. Is it that your neighborhood is full of fly-fishing buffs, or whatever your niche interest may be? Instead, it is likely that the company has already shipped the product to your nearest warehouse because it thought that you might order it. Magical as this might sound, it is the application of a technology known as demand sensing.