Artificial intelligence in consumer banking AI Genpact

Grow revenue For decades, banks have used customer data, such as income, credit scores, and spending patterns to promote, cross-sell, and up-sell their products to grow revenue. But today's technologies allow banks to access more data and grow revenue in new ways. Consider the banking journey of a millennial customer whose onboarding point to a bank was a college loan six years ago. Since then, his comfort with all things digital has increased, and his banking needs have evolved. The bank has kept tabs on his credit behavior through traditional databases and his monthly credit score.