Here's How Ford Can Benefit From Bringing 'Alexa' To Its Cars

Bill Ford, executive chairman and chairman of the board for Ford Motor Company, speaks during the company's press conference at the 2017 North American International Auto Show in Detroit, Michigan, Jan. 9. (GEOFF ROBINS/AFP/Getty Images) Recently Ford Motors announced that it had teamed up with Amazon to allow its users to access their car from home and call up other features from their vehicle via Alexa, Amazon's voice assistant. The Alexa integration enables Ford drivers to listen to audiobooks inside their vehicles, request news, play music and add items to Amazon shopping lists. This announcement comes after General Motors announced its cognitive mobility platform which allows users to connect and interact with their favourite brands while driving. As companies look at optimizing the driver's time spent in the car, this integration should enhance consumer experience in Ford vehicles. With the auto industry undergoing a transformation, the use of technology to make cars "smart" can help Ford in developing a competitive edge and furthering its mobility initiative.