Amazon Launches On-Demand Music Service; Echo and Prime Users Get Cheaper Subscription

The service supports the company's Echo Speakers and Alexa voice assistant. Echo users can request songs from Music Unlimited using just their voice. Alexa can pick up the latest song from the artist and play music based on mood and taste. A new feature called side-by-side pairs artists' commentary with selected songs from their catalog. But the USP of the service is its price, which effectively comes down to 6.58 for Prime users for a yearly subscription. The company is offering users a 30-day free trial. Family plans with a 6-account subscription will be rolled out soon, costing 14.99 per month and 149 for a yearly subscription. Echo users get the cheapest deal, although the subscription will be limited to a single device.