Diverse ways artificial intelligence will change marketers' lives

The excitement about artificial intelligence (AI) is contagious. Our imagination has been ignited to its potential in a wide range of fields. In marketing, however, many have concluded that the hype is just that: hype. There may be potential, they say, but it is far too hard to implement AI and see results, and many have just given up. This is a shame, because AI has the potential to change marketers' lives in a very real way.