Do We Want Artificial Intelligence Running Hollywood?

When you go to the movies, how do you decide what you want to see? Maybe you're more likely to purchase a ticket if a movie is part of an established franchise in which you are already invested. Maybe a beloved actor or the buzz of awards-season brings you to the big screen. Or maybe a friend hasn't stopped raving about a recent release and you just have to check it out for yourself. Whichever reason brings you to the movies, the question has now become whether artificial intelligence (AI) can predict what you're most likely to see.