AI: Taking Relationship Between Companies and Customers to the Next Level - IoT Tech Expo

Placing the customer first by using a powerful customer relationship management (CRM) tool is key to the success of any business. Artificial Intelligence (AI) and its subfields such as machine learning and deep learning are emerging as key technologies to power next-generation CRM platforms. AI can sift through volumes of data from the web, social media, mobile phones, and Internet of Things (IoT) devices. Innovating customer experience is essential to a client-based and consumer-oriented business. Customer experience is the key competitive differentiator for 85% of senior executives, Salesforce reports.