Stay competitive in tomorrow's retail space – seven technologies for 2020 and beyond

Gartner predicts 81 per cent of all purchases in 2020 will be based on customer experience and this is largely due to the boom of e-commerce. Today, logistical issues of shopping such as lengthy queues, limited opening hours and heavy bags have seemingly vanished. Shoppers are armed with extensive product and pricing knowledge – available through effortless online research – to identify the most desirable products and best deals. But with customer expectations growing exponentially as a result, retailers must also evolve to lead the way through digital innovation and become a'brand of the future'. As we progress through 2020, retailers need to make sure their customers can seamlessly switch between online and offline channels by tying online marketing to offline actions such as in-store visits and sales.