What Can Artificial Intelligence Do for Your Members?

A lot of people are trying to make sense of artificial intelligence (AI) these days--what it can do for their business, and more specifically, their big data. Count Thad Lurie, CAE, among them. Last week, he made a career move--from chief information officer and vice president of operations at EDUCAUSE, a higher education technology association, to vice president of business intelligence and performance at Experient, an event management company that is doing a lot of work around event technology and attendees' behavioral data. The job change coincides with a significant mindset shift for Lurie that has him thinking about the power of artificial intelligence, not just as a tool to augment existing products or services but as a way to completely reimagine the membership experience. "We need to look at our business models through the lens of AI and in a completely different way because there may be member services and programs that we can do differently," Lurie says.