What Is Explainable AI (XAI) and How Will It Improve Digital Marketing?

Can your brand explain how its artificial intelligence (AI) applications work, and why they make the decisions they do? Brand trust is hard to win and easy to lose, and transparent and easily explainable AI applications are a great start towards building customers' trust and enhancing the efficiency and effectiveness of AI apps. This article looks at Explainable AI (XAI), and why it should be a part of your brand's AI strategy. Typical AI apps are often referred to as "black box" AI because whatever occurs within the application is relatively unknown to all but those data scientists, programmers and designers who created it. Individually, even those people may not be able to explain anything outside of their primary domain.