AI-driven fashion platform Shoptrue constantly learns its users shopping habits

An A.I.-powered online fashion marketplace, Shoptrue, is launching its website into beta today with plans for a public release early next year. The site blends artificial intelligence and personalized recommendations with taste-driven shopping, the company says, which helps give users a source for style inspiration as well as the ability to create and share outfit ideas with others. Rather than the typical algorithmic approach such as Amazon, which ranks items based on a strong sales history, Shoptrue is A.I.-driven and continually improves its product recommendations based on purchase behaviors and user engagement. That way, users can have more say on what items they see on their curated feeds. The site offers a "One Stop Personal Shop" for the user, which gives fashion suggestions based on their style preferences.