How Will AI Change SEO in 2017? [Video]

Artificial intelligence is changing the face of SEO, with advancing algorithms which enable machines to make connections and "learn" how to process data based on human requests more effectively. When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users have previously clicked on for a similar query. AI improvements mean that ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each individual search. So what does this mean for marketers? How does it change our jobs?