Why AI Tech Stacks Is The New Hack… For PR Hacks

If there's anything that can be said for 2020, it's a year of upheaval turning everything we know on its head. This is true for the public relations industry as much as anything. While the tides of change have been swirling for a while now, it's more evident than ever that we're on the cusp of a major reckoning in how we do our jobs – and the tools we use to do them. There have been noble and creative attempts at introducing technology into the PR workflow for decades, mostly static media databases, stylized measurement dashboards, endless monitoring tools, influencer databases and social media management platforms. But uptake has been slow and performance uneven.