Why businesses need chatbots

Ever since Facebook, the world's largest social networking site made its Messenger mobile texting app available, businesses have begun experimenting with chatbots. In the near future, we should expect businesses to adopt chatbot platforms in the same way they are currently embracing mobile and Internet of Things (IoT) platforms. A chatbot is a software that impersonates a user, a service which allows people to interact through a chat interface using textual or audio means. Chatbots offer brands an opportunity to reach out to an audience and engage them in dialogues that might translate into immediate actions. Functions that depend on interaction and conversations, such as customer service or rapid information access, are good fits for chatbots across different industries.