Hypotenuse AI wants to take the strain out of copywriting for ecommerce – TechCrunch

Imagine buying a dress online because a piece of code sold you on its'flattering, feminine flair' -- or convinced you'romantic floral details' would outline your figure with'timeless style'. The very same day your friend buy the same dress from the same website but she's sold on a description of'vibrant tones', 'fresh cotton feel' and'statement sleeves'. This is not a detail from a sci-fi short story but the reality and big picture vision of Hypotenuse AI, a YC-backed startup that's using computer vision and machine learning to automate product descriptions for ecommerce. One of the two product descriptions shown below is written by a human copywriter. The other flowed from the virtual pen of the startup's AI, per an example on its website.