AI: Artificial Intelligence or Augmented Intelligence?

We all know AI, the super villain from Hollywood movies which intends to finish the human race. The Artificial Intelligence, the one watching us all the time, knows our every step, even correctly predicts our future steps. Even outside of the science fiction arena, in our real world Artificial Intelligence is feared to be the job killer. So, how does a company sell this fictional super villain, a real life job killer? How do you sell products based on AI, when people are so scared of them?