The NFL's female-focused WAG campaign isn't fooling anyone

Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Say More Safety Net Creator Hub Versus Gift Ideas For Everyone On Your List Mashable Selects Switch Off Trending Now In My Bag VidCon with Mashable All Series Viral quarterback couple content is part of a broader campaign to attract women -- but the strategy is facing backlash. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.