Why everyone is crazy for Prisma, the app that turns photos into works of art

People across the world are turning amateur photos into elaborate works of art with a new viral app that relies on AI technology to let users instantly transform mundane images into Picasso paintings. Prisma, an app that has attracted 1 million daily users as of Thursday, is reinventing the concept of filtering photos with technology. While the concept of adding filters to photos has been around for years, the Prisma iOS app is unique in the way that it relies on a "combination of neural networks and artificial intelligence" to remake the image. What that means is the Prisma tools aren't the kind of art filters that Instagram uses where the filters overlay the original photo. Instead, Prisma goes through different layers and recreates the photo from scratch, according to the app makers, who are based in Moscow.