How AI is set to transform digital marketing this year

Digital marketing is an ever-changing landscape, thanks to the strides in digital technology. The prevalence of smartphones and tablets, along with internet penetration, have added more power to digital marketing. Going digital means using the entire gamut of technologies - from the use of artificial intelligence to wearables. As a brand, making an impact on every customer (internal or external), and opening up multiple channels of communication for customers is no more a luxury, but a necessity. Businesses know that the present and future of marketing is undoubtedly digital.