From E-Commerce to Conversational Commerce Guided Selling

This year, chatbots and virtual assistants have made their entrance into our lives. And many experts are convinced that they're here to stay. These technologies take ecommerce to a new, much more conversational level that is "conversational commerce". It's a term coined by Uber's Chris Messina (by the way, he's the inventor of the Twitter hashtag) and describes the step towards more personalized interactions between people and brands utilizing chat, messaging, or other natural language interfaces (i.e. Chatbots and Virtual Assistants are artificial intelligence systems that can communicate with users on a more personal level.