La veille de la cybersécurité

By focusing on a dialogue with consumers through more robust, conversational AI, brands can deliver the best customer experience possible while also respecting consumer privacy. With increasing regulation and industry shifts by big tech companies, brands of all sizes need to reevaluate their data practices. Christian Ward, chief data officer, Yext, discusses how breakthroughs in conversational AI and natural language processing enable a consent-based dialogue between brands and consumers that provides a personalized customer experience at scale. We stand at a decisive moment for brands as they look to the future of consumer data strategies. With disparate state-by-state legislation, numerous proposals for a national regulatory framework in the US, and differing international laws, including the GDPR, the data governance guidelines for brands to follow are inconsistent – and potentially costly should they run afoul of the rules.