AI in research: Science? Fiction? Or reality?

Patricio Pagani is an executive director at Infotools, and is responsible for all clients and new business in the Americas. Patricio's research career started in 2000, at Coca-Cola. He joined Infotools in 2004. Former president of the New Zealand Market Research Society and current ESOMAR representative, Patricio is a sought-after public speaker worldwide. As an Argentinean who lived in New Zealand for ten years, he is quite fond of rugby, while staying loyal to his other passions… football and playing the guitar.