The Artificial Intelligence Impact: Friend or Foe to Marketing?

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI's impact in several areas, including database marketing techniques, search queries and search engine optimization (SEO), personalization, predictive customer service, sales forecasting, customer segmentation, pricing, and many others. Act-On recently asked several marketing experts and analysts for their assessments of the pros and cons of using Artificial Intelligence in marketing and what they foresee for the future. Question: Will Artificial Intelligence (AI) be marketing's friend or foe? How do you see the two co-existing as AI becomes more mainstream?