Op-Ed: Is AI the answer your business has been looking for?

The term'Artificial Intelligence' (AI) is currently trending as a revolutionary new technology that will change the face of business forever. The reality though is that AI is actually not new, and the phrase is being misused to cover a broad spectrum of different concepts. One of those is deep machine learning, which actually is new and fairly revolutionary. It's already being applied by organisations like Amazon and Google to perform complex analytics that previously was impossible. The trouble is, for the majority of businesses, it is just too expensive and too complicated to be of much use.