Being modular with AI is important - meeting the need for cognitive speed

Francesco D'Orazio, VP of Product, Pulsar took the stage. Pulsar is a next generation audience insight company. They're looking both at people who are talking – and intrestingly, also those who aren't talking. Pulsar started out working with the familiar favourites Facebook and Twitter. But they now go beyond that and look at Mintel, TGI, clickstream and some of the search and advertising data.