4 ways machine learning will affect social media monitoring - Mentionlytics

In this digital age, the smartest brands are the ones that make use of social media monitoring. The process of social media monitoring allows brands to keep track of their online reputation and image. However, with the size and complexity of data increasing day by day, brands need to understand not only how to make use of this data but also about how to cope with this growing data. We have previously seen the influence of artificial intelligence on social media monitoring. In this article, we look at how a sub-branch of artificial intelligence, i.e. machine learning is affecting social media monitoring.