How Artificial Intelligence can Transform Customer Experiences

We might not always be aware of it, but Artificial Intelligence (AI) is now an established component of our daily experience as consumers. Whether it's choosing a movie based on unique recommendations from Netflix, Amazon making recommendations while you shop or interacting with online customer support via bots. AI is behind the scenes delivering highly personalized, smart interactions for the connected customer. As a business, this experience can be the differentiator between success and failure. Compounding the anytime, anywhere mindsets fostered by mobile and social technologies, AI has generated a base of connected customers that expect personalized and, increasingly, predictive experiences across every touchpoint.