Martech in 2020: Agility, operations and decisioning are vital to success - MarTech Today

Observing, building, investing and engaging in marketing technology to me feels a lot like analyzing the greater financial markets. The complex, interconnected and dynamic nature of our digital engagement ebbs and flows in our space are clearly playing out in broader business market conversations. As customer experience and centricity shifts are happening in the marketplace, it's no coincidence we are seeing the marketing mindset play a greater role beyond the marketing department. Here are my Martech'predictions' through 2020: We won't see much in the way of pure tech advancements in martech for a couple of years. With 6,289 marketing technology companies and research showing inefficiencies in technology use, marketing leaders are forced to regroup.