How AI is Transforming Copywriting

Creating high-quality content, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for content grows, and as more channels emerge, brands are turning to artificial intelligence (AI) to help with the content creation process. AI has already made a significant impact on digital experiences, but to find out how it's changing the life of a copywriter (and a copy reader), we spoke to those in the know. Elliott Sedegah, senior product marketing manager at Adobe, claims that thanks to mounting consumer expectations, brands will be faced with increasing pressures to quickly create "personalized and relevant digital experiences." The kind of experiences that are only possible with a little help from AI. "AI is becoming your new creative assistant, and I see AI and machine learning being implemented as common tools that are specifically tasked with mundane processes that are currently holding marketers back from having sufficient time to be creative," said Sedegah.