Artificial intelligence: how is AI changing marketing? - Memeburn

With companies such as Amazon Web Services offering AI on tap -- including image recognition and natural language understanding -- an increasing number of machine learning powered services will be finding their way to the consumer. Those involved in marketing and retail might have already seen offerings filter through, with the following pointing the way the AI winds are blowing. In the world of AI, Watson is one of the best-known names out there. Built by IBM, this computer system is able to learn from massive amounts of unstructured data, while also being able to answer natural language questions. Already having made an impact in the healthcare industry, Watson is bringing its AI capabilities to a number of other sectors too.