RLH Corporation Launches Artificial Intelligence Virtual Agent For Central Reservations Across Entire Brand Portfolio Red Lion Hotels Corporation

DENVER, June 17, 2019 (GLOBE NEWSWIRE) -- RLH Corporation (NYSE:RLH) announced today that they have successfully deployed an industry-first Artificial Intelligence Virtual Agent for Central Reservations to support all 1,400 system hotels. This announcement follows the successful completion of a three-month program pilot originally announced on April 24, 2019. "The results of our pilot have been very positive," said RLH Corporation Director of Telephony Optimization & Analytics, April Weatherly. "We're seeing travelers engage with the technology at a rate higher than we anticipated and are very pleased with the Virtual Agent's ability to resolve traveler questions autonomously, reducing the cost of non-revenue related calls." In concert with the systemwide rollout of the Virtual Agent, new features and capabilities have been deployed to further support travelers.