Advances in artificial intelligence create a new Qualcomm

In a promotional video actress Michelle Yeoh walks through a bustling urban landscape at night with a smart phone in her hand as she talks to us about a coming transformation. "Every day Qualcomm is transforming the way we work, live and communicate, pushing the limits of technologies like artificial intelligence," she says. It's a dramatic statement by Qualcomm, as they try to connect the company to artificial intelligence in the mind of the market. "Whether our technology is going into a smartphone or whether it's going into a factory or a robot or a drone flying around Mars, our AI is a horizontal that permeates all of those device categories and applications," said Don McGuire, Qualcomm's chief marketing officer. The technology Qualcomm brings to artificial intelligence is a digital platform, based on Snapdragon computer chips.