AI And CRM: Will Customer Management Get Easier?

If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. But mentioning the term "CRM" in your meeting room often leads to groans of disgust rather than coos of excitement. Indeed, most companies have a love/hate relationship with their customer management software. It allows them to keep in touch with the people keeping them in business. But in many cases, it's sluggish, time-sucking, and confusing--not words you'd like to describe the tech most central to your company's success.