5 Powerful Ways to Use Artificial Intelligence in E-commerce Emarsys

Unless you've been hiding under a rock the past couple of years, you've heard the rumblings. Artificial intelligence is here, and here to stay. The way some people have hyped it up, though, you may have thought there's some three-eyed, two-headed AI monster -- coming to steal your job, create havoc among your tech stack, and overtake, mess up, and mutate all of your precious customer data. But this fear-based approach stems from widespread misunderstandings about what AI is, and how it can help e-commerce marketers. For teams who are ready to embrace this game-changing technology, the benefits are becoming evident.