Can AI and AR Turn Your Prospects into Customers?

From streamlining marketing to improving customer service and building sales, the intelligent offerings of artificial intelligence (AI) and augmented reality (AR) technology are helping businesses engage with customers, follow up on leads, and maximize marketing opportunities. Take a look at three ways the most forward-thinking businesses in a broad range of industries are using AI and AR technologies to turn prospects into customers. Tech-savvy retailers and e-commerce e-tailers are incorporating augmented reality technology to enhance the customer experience. Given that 61% of consumers prefer stores which provide AR experiences, integrating AR technology is an effective way to improve customer experiences with your brand and turn prospects into customers. One example of a retailer effectively using AR to win over customers is Lacoste.