AI is changing the customer experience KDR Recruitment

There is no question about it, artificial intelligence is changing how customers interact with brands and develop through the buyer journey. For many customers interacting with AI has become the norm, whether they realise it or not. As artificial intelligence continues to develop businesses are implementing it more across their digital marketing platforms. Chatbots are massively changing the way the consumer communicates with a business. Chatbots are becoming the norm on social media for many businesses and can help with a major part of the customer journey.