5 ways customer experience will look different in 2023

This story is part of our special report, "Customer Experience in the Enterprise." Traditionally sales, marketing and service teams have operated independently. Over the next several years, however, the distinction between sales, marketing and service will begin to blur as customers demand more consistent experiences. As a result, businesses will need to pay attention to customer experience not only in customer service, but also in their digital or product experiences, as well as their physical touch points, to ensure one consistent experience across their company. Companies may also begin to consolidate customer-facing activities under a single leader, such as a chief customer officer or chief experience officer.