The Potential of AI in Channel Marketing - Channel Marketing Journal

Artificial intelligence (AI) technology has enormous potential for channel marketers and channel partners. Consider the next event you and your partners are planning. What if you could know the interests of each registrant before they arrive at the seminar or connect to your webcast? Like, really know their interests; not because you asked them a series of questions, but because dozens or even hundreds of data sources came together to form detailed profiles based on little more than answers to your request for a work email? Sure, this kind of profiling is possible today without AI.